Privacy Policy

WicketWise privacy policy: how we collect, use and protect your personal data. GDPR-compliant data handling for UK users.

Last updated: 24.10.2026

Who We Are

WicketWise is an independent editorial website that publishes data-driven cricket betting analysis for UK audiences. This privacy policy explains how we handle personal data when you visit onlinebettingcricketmatch.com. We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What Data We Collect

We collect limited data to operate and improve our website. This may include technical information automatically gathered when you visit, such as your IP address, browser type, operating system, referring URL, pages visited and time spent on the site. We do not collect names, email addresses or payment information unless you voluntarily provide them through a contact form or similar interaction.

How We Collect Data

Data is collected through server logs, cookies and similar tracking technologies. We use analytics tools to understand how visitors interact with our content. Cookies are small text files stored on your device; you can manage your cookie preferences through your browser settings or via the options described in our Cookie Policy.

Why We Use Your Data

We process personal data for the following purposes: to deliver and maintain the website, to analyse visitor behaviour and improve content relevance, to ensure technical security and prevent misuse, and to comply with legal obligations. Our lawful bases under UK GDPR are legitimate interest (website operation and improvement) and consent (where applicable, for non-essential cookies).

Sharing Your Data

We do not sell your personal data to third parties. We may share anonymised, aggregated data with analytics service providers who help us understand site usage. These providers process data on our behalf under data processing agreements that comply with UK GDPR requirements. We may also disclose data if required by law, regulation or legal process.

Data Retention

Server logs and analytics data are retained for a maximum of 26 months, after which they are automatically deleted or anonymised. If you contact us directly, any personal data you provide is retained only as long as necessary to respond to your query, unless a longer retention period is required by law.

Your Rights

Under UK GDPR, you have the right to access the personal data we hold about you, request correction of inaccurate data, request deletion of your data, restrict or object to processing, request data portability, and withdraw consent where processing is based on consent. To exercise any of these rights, please contact us using the details below. We will respond within one calendar month.

International Transfers

Some of our service providers may process data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the Information Commissioner’s Office, to protect your data to the standard required by UK GDPR.

Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure or destruction. These measures include encrypted data transmission (HTTPS), secure server infrastructure and restricted access to personal data.

Children

Our website is intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that we have inadvertently collected data from a minor, we will take steps to delete it promptly.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact

If you have questions about this privacy policy or wish to exercise your data protection rights, you may contact us through the website. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

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